Oprah could tempt female tourists to Australia

The visit of Oprah Winfrey could help to encourage more US females to take flights to Australia, claims the country's head of tourism marketing.

By Southall Travel -Friday, December 03, 2010 11:45 AM

Oprah could tempt female tourists to Australia

The visit of Oprah Winfrey could help to encourage more US females to take flights to Australia, claims the country's head of tourism marketing.

Andrew McEvoy, the managing director of Tourism Australia, believes that the talk show host's trip to Australia could lead to wealthy females aged between 25 to 54 years to look at holidaying down-under, reports AAP.

"In the US, she rates better with people who earn more than 75 grand a year and even better with people who earn more than 90 grand," Mr McEvoy told the National Press Club.

He added: "They're the people making travel decisions. And in our industry, they are gold."

The managing director estimated that coverage of Oprah's visit to Australia has already helped to generate around $17 million (£10.6 million) for the Australian economy and the visit could have long-term benefits for the country's tourism industry.

Oprah is set to film her special Australian shows at Sydney Opera House on December 14th.

Written by Ruth Norris.
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