Dubai hotels occupied for shopping festival

Dubai's hotels have seen strong demand during the first two weeks of the Dubai Shopping Festival.

By Southall Travel -Monday, February 14, 2011 12:24 PM

Dubai hotels occupied for shopping festival

Dubai's hotels have seen strong demand during the first two weeks of the Dubai Shopping Festival.

In some cases, establishments are reporting that they have been overbooked as many people take flights to Dubai to take advantage of the wide range of discounts and promotions on offer to shoppers.

Moevenpick Hotels and Resorts recorded an average occupancy of 70 per cent at its Ibn Battuta Gate Hotel property for the fortnight, while the Emaar Hospitality Group's five-star premium hotel brand, The Address Hotels and Resorts has also reported strong occupancies.

Leonard Theng, director of sales and marketing at Pullman Dubai Mall of the Emirates, said: "In the first couple of weeks of the DSF, we managed to increase our occupancy levels by around 30 per cent.

"We are projecting an average of 70 per cent occupancies for the remaining days of the festival."

The Dubai Shopping Festival was first held in 1996 and has developed into a major attraction for overseas visitors.

Written by Ruth Norris.
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