Britons 'dreaming of far-flung shores'

An increasing number of people are turning away from traditional holiday destinations in favour of more adventurous trips, research has found.

By Southall Travel -Thursday, August 14, 2008 05:00 PM

An increasing number of people are turning away from traditional holiday destinations in favour of more adventurous trips, research has found.

According to a survey by private bank Cater Allen, only 26 per cent of people now want to go on holiday in Europe, while 63 per cent aspire to visiting long-haul destinations.

Traditionally, nine of the top ten overseas holiday destinations have been on the continent.

Some 26 per cent wanted to holiday off the beaten track, while 22 per cent said they would love a mountain holiday.

Peace and quiet seemed to be a major factor, with 51 per cent preferring unspoilt place over tourist hotspots.

Sally Ann Watts, head of marketing at Cater Allen, said: "This research shows that Britons are moving away from traditional holidays and becoming aspirational in their holiday choices."

People wanting to book mountain holidays to India may wish to know that skiing holidays are best taken between January and March.
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