Jet Airways, one of the leading international air carriers and Regus the world’s largest provider of workplace solutions have announced an exclusive arrangement that offers all members of JetPrivilege frequent flyer programme, complimentary membership to the Regus Businessworld Gold programme at special rates.
The Regus Businessworld Gold Card offers its patrons easy access to office facilities in more than 1,000 business centres in 450 cities worldwide. Regus has more than 150 centres in the Asia-Pacific Region with nearly 22 business centres in India alone at places like Mumbai, Delhi, Bengaluru, Hyderabad and Chennai.
As per the press release issued by the company, existing members of the Jet Priviledge programme will be provided with a Jet Privilege-Regus co-branded card that will provide them with easy access to any Regus Business Centre worldwide as soon as they activate their membership. JetPrivilege members can earn nearly 10,000 JPMiles on a wide range of Regus products and services that include long-term and short-term office rentals, meeting rooms and virtual offices.
Industry observers feel that this strategic initiative on behalf of the airline is an attempt to widen its bouquet of offerings and establish more touch points with its discerning customers who demand world-class services. This offering will benefit especially those frequent flyers who want to work seamlessly across time–zones. By entering into a partnership with Regus, Jet Airways can now offer its patrons world-class business ready office facilities at multiple locations across the globe. This niche service is sure to help the airline retain its brand equity amongst customers in this highly profitable business segment.
This program was launched as Jet Airways felt that there was a strong latent demand for such a service amongst its customers. As per the airline’s observation, the biggest challenge which they faced was to maintain their productivity and efficiency while straddling time-zones and geographies. Given the projected increase in air traffic, business lounges maintained by the airline might prove inadequate to cater to the swelling number of business travellers in the near future.
The airline was therefore looking to partner with a company that offered innovative workplace solutions and had a global presence. Regus, therefore proved to be the best choice and its offerings suited the requirements of its customers precisely. Regus on the other hand, benefits by gaining easy access to Jet’s exclusive customer base something it would not have been able to achieve through its direct marketing initiatives. The company plans to sign similar deals with other companies that cater to the high-end luxury segment as it will drastically cut the cost of customer acquisition and help the company achieve a higher ROI on its marketing spends.
