Movie could boost India's profile

The sequel of East is East is set to be released next month and could increase the number of people taking flights to India.

By Southall Travel -Wednesday, January 12, 2011 01:09 PM

The sequel of East is East is set to be released next month and could increase the number of people taking flights to India.

Jet Airways believes that many movie buffs could be inspired by the stunning images in West is West, which will be released on February 25th. The airline is the official partner for the film and provided flights to a number of the production crew during filming.

The majority of the film was shot on location in India and could see holidaymakers travelling to India to see the real life sets.

Director Andy de Emmony said: "We tried to find locations where the flat land met the mountains and the Shivalik range at the foothills of the Himalayas near Chandigarh was where [we] found it. The set was fantastic from my point of view - very real."

Jet Airways currently flies to 24 international destinations and 46 domestic destinations within India.

Written by Nicholas Scott.
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