Adventure and activity 'sought-after for holidays'

Adventure and activity holidays are becoming more popular as Britons turn away from simply lounging on the sand or by the pool.

By Southall Travel -Wednesday, July 30, 2008 02:15 PM

Adventure and activity sought-after for holidays

Adventure and activity holidays are becoming more popular as Britons turn away from simply lounging on the sand or by the pool.

This is according to Ian Bradley, spokesperson for the Association of Independent Tour Operators, who commented that this may be because people are so busy in their working lives that they are now seeking the same buzz on their breaks.

"People are feeling that they want to be more active on holiday rather than just purely relaxing on the beach or just doing a city break. They want to feel like they are maybe learning a new skill or […] seeing wonderful places around the world," he commented.

Mr Bradley also pointed out that these breaks could help holidaymakers to make friends, as the adventures are often carried out in groups.

Recent figures from research company Mintel stated that activity holidays are now comfortably outperforming the overall travel market.

By the end of 2008, this type of break is expected to account for almost one in eight holidays taken by Britons, up from one in ten in 2003.

Anyone travelling on flights to South Africa this year could add some adventure to their holiday by visiting the Kruger National Park, where a range of safari experiences are available.
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