On Pattaya Beach road, overlooking the sunset of the Gulf of Thailand, Hard Rock Hotel Pattaya sports a renewed, grown-up aesthetic, bringing a touch of ‘bling and glamour’ back to the city. Much like it did 15 years ago in its inception, it sets itself apart from the rest, with its infusion of youthful energy, love of music, passion for life, a touch of irreverence, and delivered with a deep belief in its credo of Love All, Serve All. It’s quite something, and decidedly different to the other kids on the block. Located an hour and a half drive from Bangkok, for work, play, meetings or parties, there is something for everyone and everything that rockers would wish for accommodation in Pattaya. It features 323 rooms, including exceptional rock-star suites, new accommodation for families with kids, luxurious digs for composers and executives. Dining in Pattaya took a rock notch higher with restaurants-bars-lounges serving Pan Asian cuisine next to Mediterranean fare in a variety of stylish settings as well as renowned global Hard Rock Cafe. There are also Lil' Rock Club for kids, Tabu Club for families, Rock Spa and Rock Shops, and a list of live gigs and happenings to check-in and rock-out.